Recent Arrival! Midnight Blue 2010 Kia Optima 4D Sedan LX 2.4L I4 DOHC 22/32 City/Highway MPG 5-Speed Automatic with Overdrive FWDWhy we use market based pricing?We believe that today's used car buyers search the Internet to find the best value on the vehicle they want. Each search returns dozens, if not hundreds, of similar vehicles in their area to consider. Customers shorten this to a manageable list by ranking vehicles with the best price and mileage at the top. Because of this we utilize a software tool that show us where our inventory ranks on popular car shopping sites when searched and gives us the information we need to immediately adjust our prices and drive customers to our lot. We believe that Market Based Pricing aligns our cars best with what the consumer is looking for.All of our vehicles get a full 120 point inspection! Visit us 24/7 at www.southlakekia.com www.southlakenissan.com.